If I Can Do It Better…

During the winter holidays, I spent some time in what would probably be considered one of the best ski resorts in Australia. I use that term loosely because I would also suggest the title ‘best ski resort in Australia’ would have more to do with the lack of ski resorts and less to do with how good this resort actually is. Every building I saw could be aptly described as a claustrophobic, 70’s rerun and gave me an overwhelming sense that I was getting dirty just looking at it…and this was the best Australia had to offer? The only thing of any quality came from the hand of God and that was the mountain itself.

I wondered why no one else seemed to notice. Have we become so desperate that we are willing to accept the first offer we are given with no thought to what we are actually paying for (or if it is even worth it)? 

I am not talking about haggling with a shopkeeper to get the best price for a pair of shoes or that nice purse that you would buy right now if it were only $5 cheaper. This is about raising the bar across the board and letting the owners and proprietors of shops, hotels, cafes, restaurants and ski resorts know that we are not going to settle for paying a high premium for lower than average products and services. I don’t expect everywhere I go to charge obscenely cheap prices but I would like to see some value equal to the price that I am paying. 


By the end of my aforementioned ski holiday, I came to one conclusion and I would like to challenge you with this question: If you walk into a café, hotel, or ski resort and think to yourself, ‘I could have done this better.’ Why the hell would you give them your money? After all, these guys are supposed to be the pro’s!


I know what you’re thinking; you may not have a choice. I didn’t have too much choice of where to ski after driving for six hours to get there, but I DO have a choice of where I will go next year! 

I would like to think of myself as a down-to-earth kind of person and as such I appreciate good value and I hate that feeling you get when you are dealing with cash mongering, money grabbers who care for nothing other than their own profit margin.


Out of a sense of duty, I will shop elsewhere.


About bcrab

Eight+ years in marketing and communications, with a specialty in digital marketing strategy and social media development. Consulted for, launched, and managed online and social marketing campaigns within industries including wine and spirits, professional athletes, music and events, and non-profits organizations. From Sydney, Australia. Now living Denver, Colorado. View all posts by bcrab

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