Don’t Be Evil

Google’s unofficial motto, “Don’t be Evil,” seems to shine as a light in the darkness of an otherwise seflish and…well, ‘evil’ world.

It is interesting to note that in a time when moral values seems to take on a more personal (read: ‘postmodern,’ read: ‘bias’) meaning, the word ‘evil’ could have several different definitions.

One thing is for sure; almost everyone is against it. At least, everyone is against their own view of evil. If only we could agree on what that is.


About bcrab

Eight+ years in marketing and communications, with a specialty in digital marketing strategy and social media development. Consulted for, launched, and managed online and social marketing campaigns within industries including wine and spirits, professional athletes, music and events, and non-profits organizations. From Sydney, Australia. Now living Denver, Colorado. View all posts by bcrab

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